The industry-led Buy Now, Pay Later Code of Conduct promotes best practices to protect consumers and encourage responsible lending.

Insights

Singapore’s Buy Now, Pay Later Regulatory Landscape

Date
March 28, 2025
Author
OrionW

With Singapore moving towards a cashless society and the increased use of e-commerce websites, Buy Now, Pay Later (BNPL) schemes have been growing in popularity in recent years.  BNPL providers have agreed to comply with certain standards to protect consumers and promote responsible lending.  

What is BNPL?

A typical BNPL transaction allows customers to purchase goods or services upfront but pay for them in regular instalments.  Another BNPL option enables customers to defer full payment for goods or services until a later date.  In both cases, the BNPL provider pays the merchant on the customer’s behalf, repayments to the BNPL provider are automatically deducted from the customer’s bank account or debit card and interest is not charged unless a repayment deadline is missed.  

BNPL transactions grant customers the flexibility to buy even high-priced items without upfront financial strain.  However, BNPL schemes can lead to impulse spending and debt mismanagement.

How is BNPL Regulated in Singapore?

There is no Singapore law regulating BNPL at this time.  However, to mitigate overspending risks, ensure fair dealing and safeguard consumers, the Singapore FinTech Association (SFA) and BNPL industry players, under the guidance of the Monetary Authority of Singapore (MAS), developed the Buy Now, Pay Later Code of Conduct (Code) in October 2022.  

While compliance with the Code is voluntary, existing BNPL providers had until 1 November 2023 to comply with the Code and until 31 March 2024 to complete an audit and accreditation process to ensure compliance with the Code.  Accredited BNPL providers can display a trustmark for 3 years.  New providers should also comply with the Code before offering BNPL services in Singapore.      

A qualified and experienced independent oversight committee is responsible for investigating suspected breaches of the Code by accredited BNPL providers.  

Key Aspects of the Code  

BNPL providers have committed to comply with the following industry best practices outlined in the Code:

Debt Management Minimum age of 18 to use BNPL.
Performance of a credit assessment if outstanding payments with a BNPL provider exceeds SGD2,000.
Fees are capped and clearly explained to customers.
Suspended access to further BNPL purchases upon failure to meet outstanding payment obligations.
Fair Dealing Updated, fair, clear, and transparent terms and conditions, including on repayment schedules.
Access to statements of account and sending of payment reminders.
No misleading marketing information.
Efficient and fair complaints handling and dispute resolution process.
Payment Collection Financial hardship assistance available upon request.
No compounded fees.
Collection according to the law and credit industry collection standards.
Information Sharing Limited external sharing of BNPL balance and delinquencies to other compliant BNPL providers for credit risk assessment purposes only.

What’s Next?

It remains to be seen if BNPL schemes will be subject to legislative requirements.  MAS is monitoring this sector and will assess its regulatory framework as needed.  

Conclusion

The Code is a crucial initiative that promotes responsible lending and safeguards consumer interests.  By promoting debt management and fair dealing, the Code helps consumers make informed decisions and maintain financial stability.  Because regulation of the BNPL sector is evolving, BNPL players should continually monitor legal developments in this area.

For More Information

OrionW regularly advises clients on FinTech matters. For more information about FinTech regulatory compliance, or if you have questions about this article, please contact us at fintech@orionw.com.

Disclaimer: This article is for general information only and does not constitute legal advice.

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